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Roku Pro Series Arrives with Elevated Features and Design in a TV Made for Streaming
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240410379797/en/  Roku's new premium televisions, the Roku Pro Series, are now available at Best Buy stores and online at BestBuy.com, Amazon.com, and Walmart.com. (Graphic: Business Wire) "For years, we've been invested in making the picture great for the shows and movies you're watching-and now we've added the simplicity of automation," said Chris Larson, Vice President, Retail Strategy, Roku. "Our Pro Series TVs not only look and sound beautiful; they also give our customers the best possible viewing experience, no matter what they're watching." Picture quality is a key feature for 70% of smart TV viewers when purchasing a TV***. While many TVs come with settings that enhance the picture for content, ranging from sports to movies to animation, only 9% of smart TV viewers often adjust those settings as they watch different types of content, according to a Harris Poll study commissioned by Roku****. To address this, all Roku TV models-even those from a decade ago-will get Roku Smart Picture with an automatic software update. Created by Roku's Advanced TV Technology team, Roku Smart Picture uses custom metadata to automatically adjust picture modes before content even starts to play. Thanks to specialized hardware, the Roku Pro Series takes capabilities one step further with Smart Picture Max, which uses AI to refine color, contrast, and sharpness in real-time scene-by-scene. Pro Series TVs are engineered to make TV simpler and more delightful than ever. The new Roku Voice Remote Pro 2nd edition now includes motion-activated backlit buttons, USB-C charging, and a reimagined shortcut experience to quickly access live TV or a current binge-watch show. Pro Series TVs also come with a dedicated remote finder button on the side of the TV that triggers a chime on the remote. With the Pro Series, Roku is also introducing Backdrops, a new experience that will soon be available to all Roku TVs and streaming devices, that allows users to transform their TV into a work of art and be part of your home's decor. Together with the Pro Series' sleek shadowbox aesthetic and its unique wall mount design, Backdrops makes the TV a beautiful centerpiece for your home. Roku Pro Series TV Features:
Roku Voice Remote Pro (2nd edition) Features:
Availability Roku Pro Series TVs are available in 55", 65" and 75" models with pricing ranging from $899.99 to $1699.99 with the Roku Slim-profile Wall Mount Kit available for $99.99 beginning this month at Best Buy stores nationwide, BestBuy.com, Amazon.com and Walmart.com. For more information, please visit: https://go.roku.com/pro-series Roku Voice Remote Pro (2nd Edition) is available for purchase today on Roku.com for $29.99 and will be available in major retailers in the coming months. Roku Voice Remote Pro (2nd edition) is included with all Roku Pro Series TV.
* By hours streamed (Hypothesis Group: Q4 2023)
About Roku, Inc. Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A. This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, functionality, and attributes of the Roku TV program, including the Roku Pro Series, and the features and benefits of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2023. Copies of reports filed with the SEC are posted on Roku's website and are available from Roku without charge. Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks, and service marks of other companies appearing in this press release are the property of their respective holders. Dolby, Dolby Atmos, and Dolby Vision are registered trademarks of Dolby Laboratories Licensing Corporation. Dolby Vision IQ is a trademark of Dolby Laboratories Licensing Corporation. View source version on businesswire.com: https://www.businesswire.com/news/home/20240410379797/en/
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