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| Partnership Merges the Media Trailblazer Together with an Iconic Sports Tradition
Cooper will bring her captivating personality and brand to the heart of Churchill Downs as she takes the stage in the illustrious Infield along with her mega-viral UNWELL friend and host of the popular Hot Mess podcast, Alix Earle. From 10:30 a.m. to 11:00 a.m., the hosts will participate in an intimate discussion and special Q&A about their Derby experience, offering fans a one-of-a-kind opportunity to engage with the two dynamic and successful pioneers of modern media against the backdrop of the legendary Twin Spires. The dynamic duo will share personal anecdotes about their Derby fashion choices, discuss their thoughts on classic Kentucky food and beverage offerings, and give an inside look into how they prepared for one of the country's most enduring bucket-list experiences. Additional Infield activations by The Unwell Network will treat fans to exclusive giveaways and a fan photo opportunity. "Since the Kentucky Derby is one of the only American sporting events that captures majority female viewership and attendance, it is incredibly fitting to partner with the most trailblazing women in modern media today to celebrate the historic 150th Kentucky Derby," said Casey Ramage, Vice President of Marketing and Partnerships. "We're thrilled for our fans to meet Alex and Alix, along with their other UNWELL friends, who embody the energetic and unbridled spirit of the Derby. We're always excited to introduce a new generation of fans to our rich Derby traditions, and The Unwell Network is the ideal partner to capture an emerging audience and illustrate the cultural spectacle of food, fashion, and entertainment, which is the Kentucky Derby." "I'm so excited to be part of the Kentucky Derby's milestone anniversary and bring this incredible and exciting tradition to The Unwell Network's audience," said Cooper. "It's been on my bucket-list for years and I'm counting down the days until I can experience the Derby fashion up close, drink all the mint juleps, and see which horse takes home the trophy. I can't wait to meet everyone in the infield as we experience this together!" Additional brand activations for Infield fans to enjoy at this year's Kentucky Derby include an Old Forester bar with DJ entertainment, White Claw Derby-inspired art installation and photo opportunity, Red Bull kombi bar experience, Q Mixers cocktail club with exclusive cocktail offerings, Army, Aviator Nation boutique and Boot Barn will distribute cowboy hats with branding for select Infield seating areas. Guests interested in viewing The Unwell Network fan experience must purchase an Infield GA ticket. A limited quantity of Infield tickets are still available while supplies last. To purchase Infield tickets for the 150th Kentucky Derby, please visit KentuckyDerby.com. About The Unwell Network The Unwell Network, launched in August 2023, is a subsidiary of Trending (a Gen Z media venture and production company founded by Alex Cooper, creator, host, and executive producer of Call Her Daddy, and Matt Kaplan of ACE Entertainment). The network produces a variety of multi-platform concepts, projects, and experiences with some of the most sought-after creators and talent across pop culture, beauty, fashion, lifestyle, and more. Unwell is a destination for Gen Z's unique voices that embrace social challenges and personal insecurities through honest conversation. The network's initial marquee talent signings were US top creator Alix Earle and the popular UK social media personality Madeline Argy. Both Earle and Argy have been working with Cooper and the Unwell team to develop projects, including chart-topping podcasts Hot Mess with Alix Earle and Pretty Lonesome with Madeline Argy. Most recently, the network announced the signing of TV personality and Internet sensation Harry Jowsey, plus his upcoming podcast, Boyfriend Material with Harry Jowsey, launching this year. About the Kentucky Derby About Churchill Downs Racetrack
SOURCE Churchill Downs Racetrack 
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