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| REDWOOD CITY, Calif., April 24, 2024 /CNW/ -- Liftoff, the leading mobile growth acceleration platform, today unveils its 2024 Casual Gaming Apps Report. The report, based on data from 355 billion ad impressions, 36 billion clicks, and 90 million installs from January 1st, 2023, to January 1st, 2024, finds ads in casual games are driving the majority of installs for midcore games.
Ads in casual games drive 74% of midcore mobile game installs, while puzzle games drive 37% of casual game installs. Simulation and lifestyle games also play an important role in driving casual game installs, each contributing around 8% of total installs. Liftoff's Casual Gaming Apps Report covers three main sections: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market. Key findings from the report include: Casual games lead the install charge, as 74% of midcore installs come from ads Casual games are still the primary driver of installs for other casual games, followed by sports and driving games at 5%, with casino games contributing the least at 2%. In the sample, 74% of midcore installs came from ads in casual games. Hyper-casual games are a significant driver of installs across all genres at 29%, while puzzle games remain popular with 37% of casual game installs. Simulation and lifestyle games each drive around 8% of total installs. Mobile Game install costs on iOS rise to $4.83 3D match games surge 411%, carving lucrative niche in puzzle market Casual games embrace external web stores for enhanced player engagement Joey Fulcher, Global VP, Accelerate at Liftoff, said: "The market is still adjusting after the pandemic, but we are seeing that certain types of games, such as casual games, are doing well in generating revenue. This indicates that there is still potential for growth, particularly in the mobile gaming industry. Casual games are not only a favorite among players but also a useful tool for attracting users to midcore titles. This highlights the interdependence of the mobile gaming industry and the importance of understanding your target audience for successful app development." For more details about Liftoff and to download the full report, visit here. Methodology All report data comes from GameRefinery and Accelerate, Liftoff's programmatic advertising solution. It also draws from Liftoff's data from January 1st, 2023, to January 1st, 2024. This spans 355 billion ad impressions and 36 billion clicks across 90 million installs to deliver key takeaways on casual gaming app engagement worldwide. About Liftoff Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers, and DSPs scale revenue growth with solutions to market and monetize mobile apps. Liftoff's solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, e-commerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence. Photo - https://mma.prnewswire.com/media/2396057/Joey_Fulcher.jpg
SOURCE Liftoff 
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