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Forrester's CX Summit North America 2024 Tackles Balancing GenAI With Human Capabilities To Deliver Exceptional Customer ExperiencesCAMBRIDGE, Mass., Mar. 11 /BusinessWire/ -- Forrester (NASDAQ:FORR) today announced the full conference agenda for its CX Summit North America event being held in Nashville, Tennessee, and digitally on June 17-20, 2024. According to Forrester, 40% of B2C marketing executives in the US were already exploring generative AI (genAI) use cases at the end of last year, but as business leaders use this technology to improve customer experiences, amplify marketing efforts, and enhance digital properties, they must strike the right balance between uniquely human capabilities, such as empathy, trust, and emotion, and deploying genAI tools.Noteworthy event sessions include:
"Generative AI is having a transformative impact on customer experiences," said Rick Parrish, event host and VP, research director at Forrester. "While it's imperative for business leaders to understand the promise of AI for CX, marketing, and digital, they must not overlook the human element. At CX Summit North America, leaders will learn how to create experiences that foster customer trust and loyalty by harnessing the power of both humans and AI." In-person attendees at CX Summit North America can experience facilitated discussions, consulting workshops, and special sessions. They will also have access to several unique programs, including Forrester's CX certification course, the Forrester Women's Leadership Program, and the Executive Leadership Exchange, an invitation-only program for CX, marketing, and digital executives. Resources:
About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work - to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20240311873865/en/
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