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KINESSO Unveils Industry's Most Cutting-Edge Solution to Optimize Campaign Performance in the Post-Cookie Era
KINESSO has built a global solution that outshines competitor offerings through pioneering features that provide empowering and actionable insights, including evaluating digital spend holistically across channels. Notably, ETA prioritizes actions based on a thorough risk evaluation, a critical step missing from most in-market solutions. It is backed by a systematic and automated data collection process that is integral to assessing campaigns in forensic detail to inform strategic decision-making. This custom approach not only de-risks client spend but simultaneously opens avenues for service revenue growth. "Our clients rely on us to navigate the complexities of digital marketing, and the demise of third-party cookies presents a significant challenge," said Chris Schimkat, Global Head of Analytics at KINESSO. "The Emerging Tech Assessment is our proactive solution to safeguard client investments, maintain campaign effectiveness, and leverage our strategic partnerships with industry giants like Google, Amazon Ads, and Meta." Key benefits of the Emerging Tech Assessment include:
KINESSO's commitment to innovation and client success is at the heart of the ETA, positioning the agency as a trusted advisor in the face of industry-wide transformation. The agency is currently working to scale this offering so that all IPG Mediabrands clients have the opportunity to benefit from the ETA. For more information about the Emerging Tech Assessment and how KINESSO can help your business adapt to the digital advertising evolution, visit kinesso.com. About KINESSO KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn `action' into `outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20240307883083/en/
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