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National CineMedia Announces Gold House as Official Non-profit Partner of the 2024 Cannes Lions Young Lions Competition
Participants will be tasked with crafting an innovative campaign that will propel Gold House's A100 List to new heights, with a special focus on captivating Gen Z audiences around this definitive honor and seminal award event, the Gold Gala. Gold House created the A100 to spotlight the Asian Pacific leaders who are at the forefront of culture - enabling greater socioeconomic opportunities for all. The A100 distills the most impactful contributions that Asian Pacific activists, creatives, business leaders, creators, fashion icons, journalists, athletes, and more have made on American society and beyond. Gold House is committed to implementing at least one competition team's campaign idea to support their A100 marketing strategy this spring. "The Asian Pacific community is the fastest-growing racial group in the United States, yet we have been vastly underrepresented and grossly misrepresented in mainstream media. Gold House created the A100 to directly combat this history of pernicious stereotypes and erasure from the cultural zeitgeist by showing the world the undeniably impactful brilliance and joy of our community. We're honored to partner with NCM and the most creative young minds in the US Young Lions competition to expand the reach and influence of the A100," said Rose Yan, Vice President of Marketing at Gold House. This year NCM is further developing the Young Lions community and competition experience with increased programming and networking opportunities. The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, is now the Official Young Lions Jury Networking Partner. The partnership will integrate the IAB into the Cannes Lions experience and bring NCM and Young Lions jurors to the 2024 IAB NewFronts this spring for a conversation on creativity and digital content. In addition, all jurors will be invited to the IAB NewFronts Cocktail Reception co-sponsored by NCM on behalf of the Young Lions competition. Initiative, an IPG Mediabrands agency, is also on board as an Official Young Lions Event Partner and will be hosting the TEAM USA Winners Announcement Party in April. Delta Air Lines was recently announced as the first ever Travel Sponsor for the Young Lions competition. Additionally, a new mentorship program featuring webinars from The Coca-Cola Company, Spotify, and Mother, among other leading agencies and brands, is now live for Young Lions community members, including all new 2024 registrants, jurors and sponsors. "Two years ago, we committed to building out the Young Lions competition brand and experience. We recognized the power of NCM's young, diverse Gen Z audience and how it aligns so perfectly with the next generation of creative leaders. Our goal has been to diversify and expand the ad industry's involvement and deepen the value we provide to the robust and dynamic community of young creative professionals in the US," shared Amy Tunick, Chief Marketing Officer at NCM. "We are thankful to our new and returning sponsors and partners from leading industry organizations, agencies and brands for joining NCM in this vision. The US is the largest market for the Cannes Lions International Festival of Creativity and together we will continue to grow." Last year, the Young Lions competition was reimagined by NCM to increase engagement, community and inclusivity for the young creatives participating - including its first ever campaign Represent! In support of the campaign effort, FCB New York and NCM's in-house creative team Noovie® Studios co-produced a 60-second `movie trailer' style spot featuring Young Lions competitors, jurors, and TEAM USA. Once again, NCM will be displaying an in-cinema spot in its network of theaters across the country in June including AMC, Regal, Cinemark, and 37+ additional affiliates, helping to make the 2024 TEAM USA winners famous on the big screen before they compete in Cannes, France. In line with NCM's strategy to elevate and advance the value of the Young Lions competition, the 2024 jury features a prestigious list of senior agency and brand leaders across the industry. The 2024 jurors include: Digital:
Film:
Media:
PR:
Print:
The sponsors of the Young Lions competition categories are: Pereira O'Dell (Film), Digitas (Digital), UM (Media), Weber Shandwick (PR), and Monotype (Print). For more information about the Cannes Lions Young Lions competition, go to: https://www.ncm.com/cannes-lions About National CineMedia National CineMedia (NCM) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM's Noovie® Show is presented exclusively in 42 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC, LON: CINE). NCM's cinema platform consists of more than 18,400 screens in over 1,450 theaters in 190 Designated Market Areas® (all of the Top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com View source version on businesswire.com: https://www.businesswire.com/news/home/20240207955072/en/
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