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Team chemistry, creative excellence, and category experience played central roles in the decision-making process. Wolfgang has been tasked with building a new appreciation of Johnston & Murphy as a modern lifestyle brand, positioning the company for today's world by blending the best of its heritage with a fresh perspective. In choosing Wolfgang as their new AOR, team chemistry, creative excellence, and category experience played central roles in the decision-making process. "Wolfgang's positive energy and strategic approach to our brand was impressive throughout the pitch process, which allowed our team to make a confident decision," says Jason Dasal, SVP, Marketing & Ecommerce, Johnston & Murphy. "They approached every stage with thoughtfulness, responsiveness, insight and creativity. Wolfgang's work addresses our key business challenge: thoughtfully modernizing a legacy brand while maintaining respect for its history." With previous experience in footwear, fashion and retail, including working with brands like adidas and Uniqlo, the Wolfgang team is excited to take on a new challenge. "We couldn't be more excited about this opportunity," says Wolfgang CCO Colin Jeffery. "Johnston & Murphy is an impressive brand with a long history. They've already begun the work of dramatically evolving their business to address changing consumer tastes, demographics, and behavior, but have yet to receive full credit for the move. We're excited to help them write this next chapter." In addition to strategic repositioning, Wolfgang will implement both a creative, brand-level campaign and strong product benefit stories across traditional and digital platforms with the help of their in-house production capabilities. The first work of the new campaign will launch in Spring/Summer 2024. About Johnston & Murphy About Wolfgang Production and content creation play important roles at Wolfgang. With a pack of world-class producers, directors, photographers, editors, animators, sound engineers, and content creators, we aim to streamline the creative process, delivering exceptional content, efficiently and without compromise. About Stagwell Media Contacts:
SOURCE Stagwell Inc. 
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