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Over the past few years, Pernod Ricard has transformed media into a true growth lever, building internal capabilities that deliver precision planning, full-funnel engagement, and measurable ROI. These efforts have driven tangible improvements in return on media investment and in media effectiveness. As the media landscape continues to evolve - marked by platform proliferation, retail media growth, and convergence of brand and performance - Pernod Ricard is committed to staying ahead by deepening connectivity across channels and content. Publicis Santé was chosen for its proven ability to drive media effectiveness and ROI through advanced targeting, personalization, and predictive analytics. The agency demonstrated a deep understanding of Pernod Ricard's business with expertise in connecting paid, owned, and earned channels, ensuring seamless consumer engagement. Its agile, proactive approach and ability to scale innovation across markets make Publicis Santé a strong partner for future growth, while its culturally informed strategies ensure our brands resonate meaningfully with consumers. "Publicis Santé has proven to be a great partner in helping us unlock the full potential of media as a growth engine," said Jenny Harmanson, Head of Consumer Connections & Experiences, Pernod Ricard USA. "Their ability to combine data-driven precision with cultural relevance ensures our brands connect with consumers in ways that matter most." ID Comms served as the consultant to the Pernod Ricard North American Media Review. ABOUT PERNOD RICARD USA® Pernod Ricard USA is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country. As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees, and the planet. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com ABOUT CORBY MEDIA CONTACT
SOURCE Pernod Ricard USA 
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