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AI Platforms Becoming Strategic to Business, ISG Says

Agentic and GenAI evaluations show AI platforms becoming more crucial for preparing, training, deploying and maintaining data and models, new research says

"Fewer than one in five enterprises is at the highest level of innovation in using analytics and data," said David Menninger, executive director, ISG Software Research. "AI capabilities - along with improved skills and processes - let companies tap into rapid, ongoing advancements in this area."

AI has existed for many decades, but its adoption and use have grown significantly since scale-out computing and object storage made it economically feasible for more enterprises to collect and process massive amounts of data, the research finds. More recently, GenAI has made AI more accessible and easier for employees and the public to use. Enterprises are on board for this transition: 85 percent of companies consider investment in GenAI important or critical in the next 24 months, ISG says.

Comprehensive AI platforms help enterprises access and prepare data for AI models, train and test those models, and then deploy and maintain them, the report says. In all phases of development and operation, qualified AI platforms ensure all models comply with internal policies and regulatory requirements, including retraining and redeployment as needed to bring them back into compliance. Platform providers will be important to many AI initiatives as companies race to adopt the technology. Through 2027, more than half of enterprises will realize they lack sufficient AI skills and will make new investments to avoid being surpassed by rivals, ISG has found.

While GenAI and agentic AI adoption grow, many organizations will also use AI platforms to support traditional and predictive AI where these remain most powerful, the report says. For example, predictive AI is expected to have a bigger impact than GenAI on applications involving credit risk, fraud detection, algorithmic trading and customer acquisition.

AI platform providers are ahead of the enterprise demand for software to help them move AI to production, keep models up to date and maintain governance, ISG says. For these functions, called machine learning operations (MLOps) or large language model operations (LLMOps), enterprises until recently had to create scripts and cobble together solutions. Now both general and specialist vendors offer tools, and ISG believes that four out of five companies will use MLOps and LLMOps tools by 2027.

ISG advises enterprises to approach AI adoption methodically. Choosing the right provider and product is critical, but so is improving skills and processes. To be as competitive as possible, companies should make a balanced set of upgrades to both technology and the organization.

For its 2025 Buyers Guides™ for AI Platforms, ISG evaluated software providers across three platform categories - AI Platforms, Agentic and Generative AI and Machine Learning and Large Language Model Operations - and produced a separate Buyers Guide for each. A total of 35 providers were assessed: Alibaba Cloud, Altair, Alteryx, Anaconda, Anthropic, Automation Anywhere, AWS, C3 AI, Cloudera, Cohere, Databricks, Dataiku, DataRobot, Domino Data Lab, Google Cloud, H2O.ai, Huawei Cloud, Hugging Face, IBM, MathWorks, Microsoft, NVIDIA, OpenAI, Oracle, Palantir, Quantexa, Red Hat, Salesforce, SAP, SAS, ServiceNow, Snowflake, Teradata, UiPath and Weights & Biases.

ISG Software Research rates software providers in seven evaluation categories. Five are related to product experience related: usability, manageability, reliability, capability and adaptability. Two are related to customer experience: validation and total cost of ownership and return on investment (TCO/ROI). Providers ranked in the top three for each evaluation category are named as Leaders. Within each platform category, those with the most Leader rankings are named as Overall Leaders.

The Overall Leaders of the 2025 Buyers Guides for AI Platforms were the following:

AI Platforms: Oracle scored the highest overall rating, with Google Cloud in second place, followed closely by IBM. Oracle was designated a Leader in six categories, Google Cloud in three and IBM in one. In addition to the top three providers, Alteryx, AWS, Cloudera, Databricks, Dataiku, Domino Data Lab, Microsoft, Salesforce, SAP, SAS, Snowflake and Teradata also were rated Exemplary. Alibaba Cloud, Altair, DataRobot, H2O.ai, Hugging Face, MathWorks and Palantir were rated Innovative.

Agentic and Generative AI: Google Cloud topped the list, followed by Oracle and IBM. Google Cloud was designated a Leader in four categories, Oracle in six and IBM in one. In addition to these providers, Alibaba Cloud, Automation Anywhere, AWS, Databricks, Dataiku, DataRobot, Domino Data Lab, Microsoft, NVIDIA, Salesforce, SAP, ServiceNow, Snowflake, Teradata and UiPath also were rated Exemplary. H2O.ai, Hugging Face, OpenAI and Palantir were rated Innovative.

Machine Learning and Large Language Model Operations: Oracle scored the highest rating, followed by AWS and Databricks. Oracle was named a Leader in all seven categories. AWS was named a Leader in two categories and Databricks in four. In addition to these providers, Alteryx, Cloudera, Dataiku, Domino Data Lab, Google Cloud, IBM, Microsoft, SAS, Snowflake and Teradata were rated Exemplary. Alibaba Cloud, DataRobot, H2O.ai and MathWorks were rated Innovative.

"Not all AI software is the same. Nuanced differences can determine the fate of its use across the enterprise for traditional, agentic and GenAI, along with MLOps and LLMOps," said Mark Smith, partner and chief software analyst, ISG Software Research. "This research gives enterprises a holistic view of each provider's AI products that will help them make critical selection decisions."

The ISG Buyers Guides™ for AI Platforms are the distillation of a year of market and product research efforts. The research is not sponsored nor influenced by software providers and is conducted solely to help enterprises optimize their business and IT software investments.

Visit this webpage to learn more about the ISG Buyers Guides™ for AI Platforms and listen or read executive summaries of each of the three reports. The complete reports, including provider rankings across seven product and customer experience dimensions and detailed research findings on each provider, are available by contacting ISG Software Research.

About ISG Software Research

ISG Software Research provides authoritative coverage and analysis of the business and IT software industry. It distributes research and insights daily through its user community, and provides a portfolio of consulting, advisory, research and education services for enterprises, software and service providers, and investment firms. Its ISG Buyers Guides™ help enterprises evaluate and select software providers through tailored assessments powered by ISG's proprietary methodology. Visit research.isg-one.com for more information and to sign up for free community membership.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.

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